<aside> 💡 This template is designed as a standalone document for individual projects. It could also be used as a sub-page within a database tracking a roadmap of initiatives – for example, try combining with Buffer’s OKRs.
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<aside> 🛗 Elevator pitch for the initiative: what problem will you solve? How does this tie into the company’s overall strategy?
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<aside> ✅ How will you measure success? Be specific about the metric(s), timeframe, source data, and methodology.
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<aside> ⛔ Avoid confusion by making clear what you won’t be focusing on.
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<aside> 👯 Who are you targeting? What attributes does the target audience have?
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<aside> 👥 Who’s working on this? List all contributors, their roles, and decisions they’re empowered to make in cases where the team is divided.
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| Name | Role | Decision-Making Responsibilities |
|---|---|---|
| Example Person 1 | Product Manager | Final decision on scope and go-to-market rollout |
| Example Person 2 | Designer | Final decision on design solution |
| Example Person 3 | Tech Lead | Final decision on technical implementation plan |
| Example Person 4 | Frontend Engineer | |
| Example Person 5 | Platform Engineer | |
| Example Person 6 | User Research Interviewee |
<aside> 🔑 Is the project’s success dependent on another internal initiative, or external circumstances?
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